Belbao® was founded by two friends with a shared belief: nutrition is the cornerstone of health and wellness. Understanding that vibrant living starts with nutrient-rich food, they set out to bridge the gap in a world dominated by processed options. Their mission is to make plant-forward, nutritious meals accessible to all.

In a competitive business lunch market, consumer expectations are shifting toward clean, green, and sustainable choices, while indulgent cravings persist. Belbao® serves as the critical link between quality kitchens and offices across the nation, offering a balanced solution to this evolving demand.

We partnered with the Belbao® team to redefine their brand, evolving its name, vision, and identity. Our goal was to prepare them for future international expansion by crafting a greener, purpose-driven vision that redefines what a “good lunch” means in today’s world.

The newly established brand platform raises the bar for partner kitchens, focusing on sustainability and reshaping the conversation around nutrition. Our communication strategy strikes a balance—zooming in on the kitchens, chefs, and ingredients while addressing the broader impact of food consumption on the future of our planet.

Through a focus on user experience at every touchpoint, Belbao® not only delivers food but also promotes a healthier, more sustainable way of eating in workplaces across the country.